World's first color palette for a country

Launching  a phone in a sea of sameness is not an easy task. Phone hardware looks the same and is often shot in identical ways. The technical specs don’t really differentiate brands and rarely translate to the end consumer.

To launch the new OnePlus flagship phone,  equipped with Hasseblad Technology, we wanted to change this. We wanted to bring people to the center of our marketing strategy and create something meaningful. This is also the heritage and essence/core of OnePlus. OnePlus is known for involving it’s community in the development processes of new products. However, this is not always an easy task. Especially in Finland, the challenge was to find a locally relevant way to communicate and build trust and awareness.